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StoryBranding 2.0 is a second edition of the award winning book by Jim Signorelli that has sparked enthusiasm among marketing luminaries, CEO’s, entrepreneurs, and personal branding advocates.
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ABOUT JIM SIGNORELLI
Jim Signorelli is an advertising executive whose career has been spent at major national advertising agencies, including N. W. Ayer, W. B. Doner, Marsteller, and Lois/USA. His clients have included Citibank, General Electric, Toshiba, Burger King, Arby’s, KFC, and many others. Jim is the cofounder and CEO of eswStoryLab, a full-portfolio marketing firm. Crain’s Chicago Business magazine has cited eswStoryLab as one of the top 25 agencies in Chicago, and it’s been named to the Inc. 5000 list the last three years in a row.
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Q. How is this different from other books about brand storytelling? A. Few books on brand storytelling discuss how to find your brand’s story. It’s often found hiding under...
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ENDORSEMENTS
"All marketers should read Jim’s book, especially those who haven’t embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book.” —Dennis Dunlap, CEO, American Marketing Association "Jim Signorelli travels where few advertising/marketing books have gone before. He masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius, as Signorelli remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth, create culture, and transform the world. An essential must-read!” —Michael Margolis, president, GetStoried.com; author of Believe Me “We all use stories to communicate with each other—families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion.” —Russ Umphenour, CEO, FOCUS Brands “StoryBranding stands out from the crowd of ‘how to use stories’ books by focusing on the structure of story itself. StoryBranding shows how story logic, even more than stories themselves, can illuminate the dynamic nature of the branding process. It has already changed how I will approach defining and communicating my own brand.” —Doug Lipman, storytelling coach, Storydynamics.com “It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago.” —Annette Simmons, best-selling author of Whoever Tells the Best Story Wins and The Story Factor “I’ve done the science research to establish why stories are so powerful for human communications. Jim’s book is an excellent practical guide to how you effectively use them.” —Kendall Haven, story strategist/author/master storyteller “Heroic brands make the customer the hero of their brand story. StoryBranding makes the journey easy, predictable and profitable.” Dave Lakhani - author of Persuasion - The Art Of Getting What You Want “Jim uses humor and stories brilliantly to provide a road map for making your brand stand out. Everyone loves a great story -- listen to his tales and let everyone love your brand. This is a book that is tough to put down.”  President and CEO of TradeStation Group “StoryBranding resonates just like a great story. Like the brand building process itself, Jim's analogy is part vision-quest, part how-to and completely engaging. More than a book, this workbook is a must-read for those brands who want to be part of the Participation Economy.” Lisa Colantuono, copartner, AAR Partners, adjunct advertising professor, NYIT “How does a brand become one seen as the right brand? The one about which customers feel “my brand gets me”? It’s challenging, but we know it can be done, because the best customers feel it, and even say things like “But MY brand is different." StoryBranding is a terrific read for those who want to make this happen.” Tom Collinger, associate dean of Integrated Marketing, Northwestern University “If someone asked me for one book to read on how to build an enduring brand, I would direct them to StoryBranding. Jim Signorelli takes you on a step by step process of how to use the power of storytelling to help brands connect emotionally with their consumers.”  Larry Kelly, Clinical professor of advertising, University of Houston “Jim Signorelli’s StoryBranding is intriguing. To economists, advertising conveys information about a product or service. A story can help to fix an image of the product or create an association in the mind of the consumer. What better approach for political advertising where each politician has a story and, in the end, is the story.” Robert Brusca, PhD, chief economist, Fact and Opinion Economics
Q. How is this different from other books about brand storytelling? A. Few books on brand storytelling discuss how to find your brand’s story. It’s often found hiding under advantage and benefit claims. The latter is important, but an authentic story is difficult if not impossible to copy. Additionally, the power of a brand’s story is directly related to customer loyalty.  Q. Is it difficult to “find” a brand’s story? A. If you can answer in one sentence the single belief or value that explains why your brand exists – and one that will resonate most with prospects – you should have no problems. If not, this book will guide you through a number of successful techniques and methods to help you meet this challenge.  Q. StoryBranding is an approach used to give products and services stronger, more competitive brand identities. But can it be used for personal brands, as well? A. Yes. If you have a birth certificate, you are a brand. The same approach applies.  Q. Why does StoryBranding use story structure as the means to help brands position themselves?  A. Often brands try too hard to make emotional connections with their audiences. Stories do this without getting in their own way. Drawing on the structure and logic of stories helps brands bond with their audiences, similar to the way a well-told story does.
"All marketers should read Jim’s book, especially those who haven’t embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book.” —Dennis Dunlap, CEO, American Marketing Association
See more endorsements
"All marketers should read Jim’s book, especially those who haven’t embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a road map for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book.” —Dennis Dunlap, CEO, American Marketing Association "Jim Signorelli travels where few advertising/marketing books have gone before. He masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius, as Signorelli remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth, create culture, and transform the world. An essential must-read!” —Michael Margolis, president, GetStoried.com; author of Believe Me “We all use stories to communicate with each other—families, friends, or business associates. Jim has captured the essence of how to tell a good story that not only resonates with the listener but drives home the message in a clear and concise fashion.” —Russ Umphenour, CEO, FOCUS Brands “StoryBranding stands out from the crowd of ‘how to use stories’ books by focusing on the structure of story itself. StoryBranding shows how story logic, even more than stories themselves, can illuminate the dynamic nature of the branding process. It has already changed how I will approach defining and communicating my own brand.” —Doug Lipman, storytelling coach, Storydynamics.com “It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago.” —Annette Simmons, best-selling author of Whoever Tells the Best Story Wins and The Story Factor “I’ve done the science research to establish why stories are so powerful for human communications. Jim’s book is an excellent practical guide to how you effectively use them.” —Kendall Haven, story strategist/author/master storyteller “Heroic brands make the customer the hero of their brand story. StoryBranding makes the journey easy, predictable and profitable.” —Dave Lakhani - author of Persuasion - The Art Of Getting What You Want “Jim uses humor and stories brilliantly to provide a road map for making your brand stand out. Everyone loves a great story—listen to his tales and let everyone love your brand. This is a book that is tough to put down.”  —President and CEO of TradeStation Group “StoryBranding resonates just like a great story. Like the brand building process itself, Jim's analogy is part vision-quest, part how-to and completely engaging. More than a book, this workbook is a must-read for those brands who want to be part of the Participation Economy.” —Lisa Colantuono, copartner, AAR Partners, adjunct advertising professor, NYIT “How does a brand become one seen as the right brand? The one about which customers feel “my brand gets me”? It’s challenging, but we know it can be done, because the best customers feel it, and even say things like “But MY brand is different." StoryBranding is a terrific read for those who want to make this happen.” —Tom Collinger, associate dean of Integrated Marketing, Northwestern University “If someone asked me for one book to read on how to build an enduring brand, I would direct them to StoryBranding. Jim Signorelli takes you on a step by step process of how to use the power of storytelling to help brands connect emotionally with their consumers.”  —Larry Kelly, Clinical professor of advertising, University of Houston “Jim Signorelli’s StoryBranding is intriguing. To economists, advertising conveys information about a product or service. A story can help to fix an image of the product or create an association in the mind of the consumer. What better approach for political advertising where each politician has a story and, in the end, is the story.” —Robert Brusca, PhD, chief economist, Fact and Opinion Economics
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CONTACT
Contact Jim Signorelli by sending him an email at the link below.